Monday, July 10, 2006

Search-engine market to become more competitive

  • Google is widely believed to make its foray into the Russian market this autumn. Not surprisingly, the current market leaders (Yandex and Rambler) are worried about this development.
  • Another, albeit much smaller, foreign competitor to the Russian companies comes in the shape of Webalta. The project, sponsored by an unknown foreign entity, is hoping to match Yandex and Rambler on technological grounds, but its chances are considered to be slim. To succeed, Webalta will need to spend a massive amount on marketing, something which it is unlikely to do.
  • The search-engine market in Russia is valued at between USD50 and 100 million.


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